GOAT Standard exists to help people become the greatest version of themselves—on the field, in business, and in life.

Founded by coach and entrepreneur Tom Weir with his long time friend and Business Partner Jane Spann, GOAT Standard blends elite performance coaching with real-world strategy to help athletes, real estate professionals, sales leaders, and ambitious individuals unlock their true potential. While many coaching programs focus only on money or motivation, GOAT Standard focuses on something deeper: building a life by design; a life of purpose.

Rooted in proven coaching methodologies and the 8 Coaching Proficiencies, GOAT Standard equips participants with the mindset, discipline, and daily action plans required to create extraordinary results. Through structured programs like the GOATGAMEPLAN, participants learn how to set meaningful goals, track key performance metrics, and develop the habits that separate top performers from the rest.

At its core, GOAT Academy is about growth, ownership, achievement, and thankfulness—the GOATMINDSET.

Whether you're an athlete chasing the next level, a professional building a business, or a young leader learning how to dream bigger, GOAT Standard provides the tools, structure, and inspiration to help you perform at your highest level.

Because greatness isn’t reserved for a few.

It’s built—one disciplined day at a time.